Although most of my work was digital, working with Camelbak was my first foray into physical product development. This involved receiving specs from the manufacturer and recruiting artists and graphic designers from all over the world. The pitch to Target, one of America’s largest retailers, was a bold “Brooklyn” inspired design for kids. One of the winning entries was from the Apt No 7 design house consisting of graf-inspired alien and camo motif. The design was manufactured and sold at Target stores nationwide.
Camelbak x Target
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